BA (Hons) Fashion Communication and Promotion

BA (Hons) Fashion Communication and Promotion

Institution code: N39
Course 3 Year UCAS code: W232
Course 4 Year UCAS code: W234
Course length: 3 or 4 year options
Work-based learning opportunities: Creative Professional Development Year (Level 5 diploma) available between years 2 & 3

You’ll create original content and eye-catching campaigns at NUA that mirror the marketing strategies and visual communication skills that drive the success of the global fashion industry.

Our BA (Hons) Fashion Communication and Promotion degree will offer you insight into the technical expertise and creative strategies that successful fashion businesses use to grab attention.

As you build your knowledge of fashion marketing, you will develop skills that will make you attractive to employers, including:

  • Market segmentation
  • Branding and brand development
  • Promotional strategies
  • Competitor analysis and more!

And you will follow in the path of graduates who are set up for successful fashion media and marketing careers after work experience, live projects and internships with brands like Adidas, Vivienne Westwood and Vogue.

Creative fashion marketing

On our multi-disciplinary course, you will learn to combine your new analytical, editorial and marketing expertise with your preferred creative skills, whether you favour graphic design and illustration, or film and photography.

The result will be original and imaginative content driven by your strategies for promotional campaigns, events, magazines and media, both print and digital.

Skills for the fashion industry

There will be opportunities to collaborate with students from other NUA courses, giving you valuable experience of multi-disciplinary working common in agencies and the fashion industry.

Typical career paths include

  • Fashion Stylist
  • Style Scout
  • Trend Forecaster
  • Fashion Buyer
  • Visual Merchandiser
  • Fashion Marketer
  • Brand Strategist
  • Social Media Strategist
  • Creative/Art Director
  • Promotion and PR
  • PR and Event Manager
  • Fashion Writer
  • Fashion Editor
  • Fashion Blogger
  • Fashion Vlogger
  • Fashion Illustrator

You’ll also get specialist creative careers advice from our Careers Team in the Ideas FactoryNUA to help support you as you plan your career.

All courses run as a blend of on-campus and digital teaching and learning, and follow current UK government safety advice. Applicants and students will be notified directly if any changes need to be made.

Course content

  • Year 1
  • Examine the theory and practice of fashion trends and trend forecasting, marketing and branding as well as historical and contemporary fashion writing and journalism
  • Explore a range of graphic and illustration skills using traditional drawing techniques and digital applications
  • Undertake an introduction to photography
  • Apply your creative and conceptual abilities to fashion styling and illustration projects
  • Undertake critical and reflective writing exercises to underpin your industry understanding and self-awareness.
  • Year 2
  • Extend your conceptual and theoretical awareness of campaign strategy techniques, visual merchandising and the use of film and video as a promotional tool
  • Develop collaborative working practices with students from other courses to explore the interaction between different design media and genres
  • Undertake an introduction to digital film making and 3D digital modelling
  • Design and create a 360-degree fashion campaign
  • Develop an understanding of professional practice in areas of professional pitching, network building and self-promotion.
  • Year 3
  • Identify an area of study that reflects your intended professional practice culminating in a substantial and focused body of creative work
  • Expand your technical, creative and management skills relevant to your practice
  • Take part in live projects and competitions such as briefs from Graduate Fashion Week and the British Fashion Council
  • Compile a professional portfolio of work in appropriate physical and digital formats
  • Write a Research Report on a topic broadly related to fashion and your own individual practice.
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Typical UK offers

A / AS Levels – GCE
GCE A/AS Levels 3 A-level qualifications at grades BBB. Where candidates are not taking 3 A-levels, NUA will consider combinations of A-level/AS-level and other Level 3 qualifications.

BTEC Extended Diploma (QCF or RQF)
Distinction, Merit, Merit in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction*, Distinction* in an art, design or media related subject

UAL Extended Diploma

UAL Level 3 Foundation Diploma in Art and Design

UAL Level 4 Foundation Diploma in Art and Design

Foundation Diploma in Art and Design

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma
A minimum of 27 points

NUA welcomes applicants of all ages from all backgrounds.

If the qualification that you are studying is not shown, do not worry as we are able to accept other pre-entry qualifications as well as combinations of different qualifications. Please do contact our Student Recruitment Team if you have any queries.

International applications

We accept qualifications from all over the world. To find our entry requirements from a specific country, please check our dedicated international pages.

Most international students are required to hold an English language qualification. Applicants are required to have a minimum UKVI approved IELTS exam score of 6.0 overall, with a minimum of 5.5 in each section. Equivalent English language qualifications are acceptable such as, IB English language syllabus A or B/English Literature (Grade 4).

We also accept some alternative English qualifications. Learn more about our English entry requirements.

You can email us on if you’d like to discuss your application individually.

2022/23 University fees for new entrants

NUA will assess students’ tuition fee status using the guidance provided by the UK Council for International Student Affairs

Students from the UK or Ireland and EU students with ‘Settled’ or ‘Pre-Settled’ status will be charged ‘Home’ fees if they meet the relevant residency requirements.  They will usually be eligible for a tuition fee loan from the UK government, meaning that they won’t have to pay NUA’s tuition fees up front.

Students who do not meet the necessary residency requirements will usually be charged ‘Overseas’ fees and will not be eligible for the UK government tuition fee loan. Since 2021/22, this includes new entrants from the EU, EEA, and Switzerland who do not have ‘Settled’ or ‘Pre-Settled’ status, because the UK has now formally left the EU.

Fee status Course Fee
Home Undergraduate degree (full-time three and four year degree) £9,250
Overseas Undergraduate degree (full-time three and four year degree) £17,500

In subsequent years inflation may be applied to the fees of those who started in 2022/23, at no more than the Office for Students’ recommended measure based on forecast RPI-X.

Financial support for UK students in 2022

Tuition fee loans and loans for living costs are usually available to UK and some EU students, as well as non-repayable NUA bursaries based on family income. Find out more about applying for funding.

Creative Professional Development (1 year, Level 5 Diploma)

The Diploma in Creative Professional Development has been developed to offer undergraduate students the chance to spend a year, between the second and third year of their course, exploring their employability options through a structured programme of input sessions and work-based learning.

Not just an ‘industry sandwich year’ —

The Level 5 Diploma in Creative Professional Development is:

  • Designed around your needs as a creative student, particularly if your personal network does not currently reach creative industry.
  • Based on our award-winning Profile skills framework.
  • Co-delivered with industry partners who share our approach.
  • Supporting you with carefully planned interventions and activities before and after their placements, so that you are ready to undertake placement learning and then equipped to derive the maximum insight from the experience afterwards.
  • Opening a wide range of creative roles that you may not imagine you would be able to apply for after your study at NUA.

It has been designed for:

  • Students who want to work in creative industry but have not yet decided the sort of role they would like.
  • Students who do have a clear sense of career direction but need to develop a structured plan to achieve it.
  • Students who do not have relevant work experience, and want to graduate with a fuller CV.
  • Students who think that business start-up or freelancing may be their preferred option and want to explore it further.

Four year degree – BA (Hons) Fashion Communication and Promotion

Four year degrees offer students a chance to build on their experience within their undergraduate course of choice.

Year 0 will help to build confidence and develop subject specific practical, creative and conceptual skills – making full use of University studios and workshops.

Typical UK offers and entry requirements for Year 0 entry

GCE A/AS Levels
2 A-level qualifications at grades CC or higher. 

BTEC Extended Diploma (QCF or RQF)
Merit, Merit, Pass in an art, design or media related subject

BTEC Diploma (QCF or RQF)
Distinction, Merit in an art, design or media related subject

UAL Extended Diploma
An overall Pass

UAL Level 3 Foundation Diploma in Art and Design
An overall Pass

Foundation Diploma in Art and Design 

Access to Higher Education Diploma (Art and Design)

International Baccalaureate Diploma
A minimum of 24 points

NUA welcomes applicants of all ages from all backgrounds. 

Woman standing with jeans, a white top and a smart cream jacket on. Her hair is blonde and tied back in a pony tail.

Louella Daniels

"I have loved having so many opportunities available to me and really enjoyed delving into so many different skills from marketing to photography, social media, to branding. I love that we are allowed the freedom to decide what we like and what we want to pursue further. "

BA (Hons) Fashion Communication and Promotion

portrait photo of alum Beth Poulter standing and smiling while looking away from camera with long hair and a thick fabric open coat

Beth Poulter

"Interning is the way in to almost every creative industry and it will be worth your time."

BA (Hons) Fashion Communication and Promotion

portrait photo of alum Faye Anderson standing and smiling at camera with tied back hair and a long sleeved black jumper in a room with a rack of design work in the background

Faye Anderson

"Workshops have not only allowed me to explore my creativity, but think more strategically about my practice. Lectures from industry professionals within my field of study offer a great source of inspiration"

BA (Hons) Fashion Communication and Promotion


  • Olivia Pinnock

  • Andi Sapey

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